One afternoon at SM Aura was enough to show why generations of shoppers have made the Negros Trade Fair a much-awaited celebration. The Association of Negros Producers (ANP) , together with SM Supermalls , officially launched BÚTLAK: The 40th Negros Trade Fair with a preview that brought together the flavors, fashion, craftsmanship, stories, and creative spirit of Negros. From September 22 to 27, 2026 , the landmark anniversary edition will bring 178 brands from the Negros Island Region to the SMX Convention Center Aura . Unveiled during the media launch, the official BÚTLAK video sweeps across Negros—its landscapes, landmarks, fashion, and artistry—bringing the island’s creative spirit to life. A Journey to Negros—Without Booking a Flight! One of the media launch’s most evocative moments was the unveiling of the official BÚTLAK video. Taking viewers through the places, flavors, craftsmanship, and stories of Negros, the film offered the kind of visual journey that could make an...
For thousands of Filipinos, finding the right job begins with having the right opportunity within reach. SM Job Fair marked a major milestone while widening access to employment and skills development—from celebrating its 500th nationwide job fair and bringing SM Group employers directly to communities, to working with the Technical Education and Skills Development Authority (TESDA) to connect technical-vocational training with careers. Together, these initiatives reflect SM Supermalls’ continuing commitment to make the journey from preparing for work to finding meaningful employment more accessible to Filipinos. OPPORTUNITIES WITHIN REACH. Across SM malls nationwide, jobseekers are finding new ways to connect with jobs, skills, and brighter possibilities. 500 JOB FAIRS—AND COUNTING! On August 12, SM City Daet hosted the 500th SM Job Fair , marking an important milestone in SM Supermalls’ nationwide jobs advocacy. As of its 500th Job Fair, the program has connecte...