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The New ‘My SM’: How the Filipino Consumer Is Redefining the Mall Experience

Customers continue to be the transformation driver for SM Supermalls. Following undisrupted foot traffic and positive business performance in the first half of 2026, the mall operating arm of SM Prime Holdings Inc. has noted three key factors that maintained market interest despite scaled consumption patterns earlier in the year. "Filipinos kept showing up for family, passions, and the moments that matter," said Steven Tan, President of SM Supermalls. "SM remained a trusted constant, creating more ways to celebrate, connect, play, and discover, while evolving alongside how Filipinos now live. That is the heart of 'My SM' - evolving alongside our customers so every mall feels personal, inclusive, and built around what they love most." Expanded and Reinvented Spaces Above image: Pickleball dominates the sports landscape as SM Supermalls rapidly expands its nationwide courts to meet booming consumer demand. In the first half of the year, SM cemented its status...
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Greener Malls, Cleaner Cities: SM Scales Up Green Recycling Machine Footprint

What if your used plastic bottle could become part of something much bigger? Through the right machine, it can! SM Cares, through the SM Green Movement, has partnered with recycling technology company Sparklo to deploy SM Green Recycling Machines to 30 SM Supermalls across the country. Through the nationwide deployment across SM’s network of most-loved malls, responsible waste disposal becomes easier, more engaging, and more rewarding for mallgoers.  The reverse vending machines empower customers to deposit eligible plastic bottles in exchange for rewards. The partnership turns simple mall customer visits into pathways to help support the SM Green Movement through responsible waste management and segregation to divert waste away from landfills and maximize resources through recycling. SM Green Recycling Machines are now available in key locations across Metro Manila, Batangas, Laguna, Cavite, Bulacan, Pampanga, Baguio, Pangasinan, La Union, Rizal, and Cebu. Each plastic bottle pl...

SM Little Stars Crowns Its First-Ever Grand Shining and Dazzling Stars

Gratiela Thresse M. Urmeneta of SM City Manila and Amiah Kaea Yzobel Quimzon of SM City Butuan capture SM Little Stars 2026's highest honors The Grand Shining Star, Grand Dazzling Star, and runners-up pose with the SM Little Stars 2026 judges and organizers following the Grand Finals at the SM Mall of Asia Music Hall. MANILA , Philippines, 11th August 2026 — From thousands of hopefuls across Luzon, Visayas, and Mindanao, thirty of the country’s brightest young dreamers took center stage at the SM Little Stars 2026 Grand Finals. Captivating the audience at the SM Mall of Asia Music Hall, the finalists showcased exceptional talent and charm in a nationwide celebration of Filipino youth. More than a talent search, the annual competition highlights SM Supermalls’ commitment to discovering and nurturing limitless potential from every corner of the Philippines as these children embrace the biggest stage of their young lives.  The Grand Finals marked the culmination of six weeks of auditi...

The Blackout Zone: SM Cares, CHED Turn Experience Into Understanding

SM Cares, in partnership with the Commission on Higher Education (CHED), brought The Blackout Zone to the CHED Central Office Auditorium at the Higher Education Development Center Building in Diliman, Quezon City from July 21 to 22, 2026. Developed through SM’s Mall for All drive for inclusivity, the immersive exhibit invited students, educators, and members of the academic community to experience life without sight in a controlled, safe environment. Participants were guided through everyday activities designed to encourage them to look beyond limitations and recognize the abilities, independence, and resilience of people with visual impairments. “Sometimes, understanding begins when we are willing to step outside what is familiar,” said Richard V. Caluyo, Senior Assistant Vice President for SM Cares. “By bringing The Blackout Zone closer to schools and the academic community, we hope to inspire young people and educators to help build learning environments where every person feels ...

Save This For Your Next SM Supermalls Run in the Metro!

If you're always on the lookout for what's new, you're in the right place! And yes, we’re sure you saw the photo above…the most-awaited tumbler brand has now officially made its way to the Philippines! From brands opening their very first stores to exciting new dining concepts and lifestyle favorites arriving at SM, there are plenty of fresh reasons to stop by. Here's a look at the latest openings across Metro Manila. Garmin Experience the newly opened biggest Garmin store in Southeast Asia at Level 4, Mega B, SM Megamall . Explore Garmin's full lineup of GPS smartwatches, fitness trackers, cycling computers, dive watches, and outdoor navigation devices—all in one immersive space designed for athletes, adventurers, and everyday movers alike. Benlai Find your next everyday essential at Benlai , now at Level 1, North Main Mall of SM Mall of Asia ! Making its Philippine debut , the brand brings functional lifestyle wear that combines clean, contemporary style with l...

20th APAC Tambuli Awards Names McDonald’s PH’s Margot Torres as Business Leader of the Decade

McDonald’s Philippines Managing Director Margot Torres was named Business Leader of the Decade by the Asia Pacific Tambuli Awards, recognizing a career defined by creative excellence, authenticity, and purpose-driven leadership. Introduced as part of the Tambuli Awards’ 20th anniversary Decade Awards, the recognition honors industry leaders and organizations that have shaped business and society over the past decade—where McDonald’s Philippines also secured Corporate Program of the Decade, with “Feed the Mind,” which advocates education through Ronald McDonald Bahay Bulilit, McDonald’s Classroom, and ReClassified programs. A trailblazer in marketing, Margot was also the first recipient of the APAC Tambuli Chief Marketing Officer of the Year Award in 2011, setting a benchmark for marketing that delivers both strong business results and meaningful impact. Margot began her McDonald’s journey in 2003 as Chief Marketing Officer and was appointed Managing Director in 2018. Over the years, ...

SM Brings Bayanihan to Schools

SM Supermalls joins Brigada Eskwela 2026 to help create cleaner, safer, and more welcoming learning spaces Through SM Cares, SM Supermalls supported the Department of Education’s Brigada Eskwela 2026 as part of its continuing commitment to youth empowerment, nation-building, and community service. In time for the start of classes, participating SM teams from its most-loved malls nationwide worked hand in hand with partner schools to help create learning environments that are cleaner, safer, and more inspiring for students and teachers. Guided by this year’s theme, “Bayanihan sa Paaralan: Nagkakaisa para sa Kaayusan at Kaalaman,” SM employee-volunteers, together with school communities, local partners, teachers, parents, and volunteers, came together to help prepare public schools for the opening of classes. The volunteer activities included general cleaning of classrooms, corridors, and school grounds; repainting and repair of walls, furniture, and school facilities; minor repairs an...