Backbeat Run for A Cause 2017 is a half marathon event with 5K, 10K, 16K and 21K category happening on May 28, 2017 at SM Mall of Asia Complex. The media launch was held last April 17 at Abe's Restaurant in SM Mall of Asia. The two world leaders in technology coming together to produce the first ever “Backbeat Run for A Cause 2017”. Two big companies combined in one goal: Run for a Good Cause ! We also met the beneficiaries of this run for a cause. Proceeds for this race will benefit Kythe Foundation a non-profit, non-stock organization aimed towards improving the quality of life among hospitalized children with cancer. BACKBEAT RUN FOR A CAUSE 2017 It is a fun run where you can experience an extra ordinary running event; get wild and wet with different on-ground activities. Enjoy music with live performance form Autotelic and Jensen & the Flips. Dance and party overload with DJ Pat Po, DJ Katsy...