It's Me, Daddy Ryan!

In a celebration of excellence at the 59th Anvil Awards, Home Credit Philippines’ innovative “Home Credit is the Key: Back-to-School (BTS) Campaign” secured the prestigious Silver Anvil in the Marketing and Brand Communication subcategory under the Public Relations Programs category. The awards ceremony, dubbed the ‘Oscars of Public Relations’ in the Philippines, took place at the Marriott Grand Ballroom in Newport City on January 31, drawing representatives from companies and agencies across the country. Home Credit , a leading consumer finance company, addressed the challenges faced by parents, particularly moms, during the back-to-school season. The campaign aimed to empower mothers as the primary financial decision-makers and budget planners in their families, navigating the rising costs of education and school supplies. Running from July 1 to September 30, 2023, the  “Home Credit is the Key”  campaign provided a backup for moms by offering affordable financing options. Ho...

Colgate , the leading oral health brand in the Philippines, partners with the Philippine Dental Association (PDA) to celebrate the beginning of the 20th Annual National Dental Health Month (NDHM) on January 28, 2024, at the Mall of Asia Music Hall.   Dr. Fernando Fernandez – Speaker, PDA House of Delegates, Ms. Nica Marquez Whang – Director of Marketing Oral Care, Colgate Palmolive Philippines Inc., Dr. Emmanuel T. Centeno – President of the Philippine Dental Association,  and Dr. Alvin Laxamana – Chairman of NDHM Bente 2024, alongside representatives from Colgate Philippines and the Philippine Dental Association. National Dental Health Month, led by the PDA, is an annual campaign to encourage dental professionals, students, relevant government agencies, and professional organizations to reach out to more individuals who lack access to dental care, particularly those living in the countryside. First observed as National Dental Health Week in 1951, this annual event was extende...

Jollibee, the Philippines’ largest and most beloved fast-food chain, is thrilled to announce its triumphant wins at the prestigious Anvil Awards. Presented annually by the Public Relations Society of the Philippines (PRSP), the ANVIL is the symbol of Excellence in Public Relations. It is awarded to outstanding public relations programs, tools, and now, practitioners after careful screening by select PR professionals and judging by a distinguished multi-sectoral jury. Jollibee Philippines with Ripple8, Jollibee’s public relations agency (from L-R) Lady Ochel Espinosa from PRSP, Dennis Reyes from Jollibee, Shane Torres from Ripple8, Pamela Grace Cruz from Jollibee, Leanne Yap from Jollibee, Elise Maog from Jollibee, Jean Vittorio Sabado from Jollibee, and Swayne Andaya from Ripple8 The brand shined brightly with its accolades in several categories, including a Grand Anvil Nomination, underscoring its commitment to innovative and impactful campaigns. Anvil Awards Achievements Jollibee’s o...