From coffee shop marketing reels to branded pop songs - the digital world is overflowing with all different kinds of content. Following viral templates, using trending audio, and posting consistently are some tested and proven ways to stand out from the crowd. However, every brand out there is doing this. How can YOUR brand stand out? There is a simple solution: marrying content marketing with customer engagement. Create content with the engagement of your audience in mind. It’s one thing to do to survive today's digital oversaturation. Photo by Blake Wisz on Unsplash To effectively leverage this approach into your marketing efforts, here are some things you first need to know: Content Marketing – the deliberate creation and distribution of valuable, relevant, and consistent content, to attract and retain a clearly defined audience. This could be accomplished by crafting high-quality, compelling stories that engage, resonate, and establish your brand as an authority within its resp...