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Showing posts from July, 2024

The Intersection of Content Marketing and Customer Engagement

From coffee shop marketing reels to branded pop songs - the digital world is overflowing with all different kinds of content. Following viral templates, using trending audio, and posting consistently are some tested and proven ways to stand out from the crowd. However, every brand out there is doing this. How can YOUR brand stand out? There is a simple solution: marrying content marketing with customer engagement. Create content with the engagement of your audience in mind. It’s one thing to do to survive today's digital oversaturation. Photo by Blake Wisz on Unsplash To effectively leverage this approach into your marketing efforts, here are some things you first need to know: Content Marketing – the deliberate creation and distribution of valuable, relevant, and consistent content, to attract and retain a clearly defined audience. This could be accomplished by crafting high-quality, compelling stories that engage, resonate, and establish your brand as an authority within its resp...

Big Bad Wolf Gears Up for Another Manila Book Sale at Ayala Malls Trinoma!

Surprise, Manila wolfies! Big Bad Wolf continues to take the city by storm. This time, the Wolf is heading up north of the metro! Opening this August 7 until August 15, the world’s biggest book sale is setting up shop at Ayala Malls, TriNoma Activity Center. Big Bad Wolf returns to Manila after its triumphant runs at Parqal and Glorietta, extending its mission to reach one million new readers with the TriNoma book sale. Big Bad Wolf is bringing a collection of over two million books to the TriNoma Book Sale! With books from different genres, including self-help titles, Filipino literature, romance novels, and so much more, Manila wolfies will surely find their next great reads at the book sale. Metrobank is also set to return as Big Bad Wolf’s official bank partner, offering credit cardholders a 0% 3-month installment promo for single-receipt purchases worth at least P3,000.  Along with its third Manila book sale, Big Bad Wolf continues its partnership with Ayala Malls and extends ...

Century Tuna awards the Superbods 2024 #BestYouEver Grand Winners

Inspired more than ever, Century Tuna, the no. 1 tuna brand in the Philippines, hails Jether Palomo and Justine Felizarta as the Grand Winners for Century Tuna Superbods 2024 #BestYouEver besting the 36 finalists. Century Tuna Superbods 2024 Grand Winners  Jether Palomo and Justine Felizarta Century Tuna Male Superbod Grand Winner Jether Palomo is a Filipino fitness influencer and Mister Tourism World Philippines who loves to share his travel and wellness journeys. Meanwhile, Century Tuna Female Superbods Grand Winner Justine Felizarta was Miss Tourism World 2022 1 st  runner-up and an inspiring beauty and fitness enthusiast. Jether and Justine will take home PHP500,000 tax-free each. Patrick Patawaran and Jessica Marasigan were also named as the Century Tuna Superbods runners-up. The prime fitness and wellness competition in the country, the Century Tuna Superbods 2024 #BestYouEver celebrated the exceptional stories of the 36 finalists and their journey towards physical trans...

Saya ng mas pinaraming sulit-sarap combos!: Jollibee’s Bigger and Better Mix & Match is Here!

Jollibee, the country’s beloved fast-food chain, has just unveiled its latest offering that promises to excite your Jollibee experience even more – the new Mix & Match Combos! The new, delicious additions to Jollibee Mix & Match will surely make it easier and more enjoyable to customize your ideal combo. More Options, More Fun! Finding affordable and satisfying meal options when hunger strikes can be a challenge, but with Jollibee’s Mix & Match Combos, doing this is a breeze. In addition to classic Mix & Match mains like 1-pc. Burger Steak, Jolly Spaghetti, and Yumburger, Jollibee lovers now have the option to choose Cheesy Yumburger, Jolly Hotdog, or the new Crunchy Chicken Sandwich. As if that wasn’t enough, Jollibee’s new Iced Latte has also been included as an option for the Sides. The possibilities truly are endless starting at just P75! Celebrate the Joy of Choice “Jollibee has always been about bringing joy to every Filipino,” said Luis Berba, Director for Jollib...