It's Me, Daddy Ryan!

Can you feel it? Love is in the air! But it’s not the kind that sweeps you off your feet, just the love that feels safe, warm, and homey. Self-love, of course! Hey self-lovers, consider this a sign for you to slow down and to show yourself some well-deserved LUUUUV. Because this Heart’s Day, it’s no longer just about romance, it’s about keeping your heart happy, healthy, and glowing. Through the melody of Olivia Dean , it really is so easy to fall in love— especially with the person who’s been with you through it all. And at your most loved mall, self-care comes as easy. Because from beauty essentials to wellness musts, we’re here to help you lean into the soft life, effortlessly unbothered. So mark your calendars, set the vibe, and celebrate love your way because #LuvIsYourVibeAtSM. STEP 1: Cleanse Out Your Worries Love needs breathin’, so let your self-LUV journey start with a clean base. Let go of the overthinking, the stress, and everything that’s been weighing you down. Reset t...

  President Ferdinand Marcos Jr. checks partners’ booths during the previous SM Job Fair in December 2025, engaging with employers and job seekers and underscoring the shared commitment to making employment more accessible for Filipinos.  SM Supermalls rolls out its February SM Job Fairs nationwide, enabling community opportunities through accessible employment channels, making the application process faster and more convenient, All For job-hunting Filipinos. Held across SM malls, the monthly #SMJobFair series connects job seekers with employers from retail, services, logistics, manufacturing, and other key industries.  Hundreds of job seekers gather at   SM City Cabanatuan as SM  Supermalls holds a job fair in  celebration of the Banatu  Festival, marking the city’s 76th  founding anniversary and turning  l ocal festivities into real  employment opportunities.  Just got hired! A job seeker beams with pride after landing a new ...

February is giving MSMEs their well-deserved main-stage moment — and SM Supermalls is here for it. Together with long-time strategic partners — Department of Trade and Industry, Philstar Media Group, and Go Negosyo — SM Supermalls continues to open doors for Filipino entrepreneurs through mentorship, market access, and purpose-driven platforms that help businesses grow with confidence. These partnerships, built through years of collaboration, share one mission: empower MSMEs to scale sustainably, compete strongly, and thrive in an evolving economy. This February, that shared commitment comes alive through a lineup of impactful initiatives happening across SM malls. Go Negosyo brings 3M on Wheels mentorship to SM Megamall this February Entrepreneurs and MSME owners gain valuable one-on-one insights from industry mentors during Go Negosyo’s 3M on Wheels, receiving free, practical guidance on branding, finance, and scaling their businesses. Held in partnership with SM Supermalls, the prog...

GR Machines deployed in SM Malls nationwide set to make recycling easy, fun, and rewarding    Your empty PET bottles have somewhere better to go than landfills—and SM is taking them there. Through the newly-deployed Green Recycling Machines (GR Machines), SM Prime Holdings Inc. (SM Prime) uses the nationwide reach of SM Supermalls to make sustainable action easy, accessible, and rewarding for mallgoers all over the country. "The GR Machines enrich the SM Group's existing waste management efforts under the SM Green Movement," said SM Supermalls President Steven Tan. "Through the deployment of these machines, we hope to collaborate with our customers in caring for the environment by helping recycle PET bottles whenever they enter their most loved SM Supermalls." Each GR Machine can be operated with ease by any user and can accept PET bottles up to two liters. Together, the GR Machines nationwide can collectively hold up to 5,000 bottles in one collection cycle, wh...

The Philippine International Pyromusical Competition 2026 is back, and it is bigger than last year. Set at the Seaside Boulevard of SM Mall of Asia, the country’s biggest fireworks competition levels up into a fully maxed-out experience built for how Gen Z shows up, hangs out, and shares moments. This year’s edition is a maxed-out experience, bringing an all-out global showdown of world-class pyrotechnics, music, and color. Each competing country lights up the night sky with high-impact visuals, perfectly synced to sound, designed to stop scrolls. Bigger bursts. Cleaner timing. Stronger crowd reactions. Every show competes for the title of Best Pyromusical Display, and every night delivers main-character energy. The 2026 experience goes beyond fireworks. It is about the full vibe. Friends meet early, eat out, walk the strip, shoot content, and stay late. The fireworks are the peak moment, but the night is the story. It is social, loud, and built for repeat weekends. This is not a one-a...

When the pandemic put the country in a standstill, many of the everyday yet vital services Filipinos had access to were revoked—one of which was transportation.   The absence of public transportation due to social distancing effectively limited every household's capability to commute for essentials, and many relied on biking as their lifeline.    Recognizing the urgency in supporting its customers and surrounding communities during the challenges of the pandemic, SM Supermalls strengthened the drive for Active Mobility across all of its malls nationwide. Since then, the mall leader has become a home and advocate for Active Mobility, remaining consistent in forging spaces that not only accommodate but also protect bikers.    Because of this effort, SM has won the trust and confidence of its stakeholders in advocating for sustainable travel, culminating in a record-breaking 34-win citation at the 2025 Mobility Awards.    "What began as a heartfelt initia...