Skip to main content

The importance of Community-based Disaster Risk Reduction and Management

A person's safety during calamities is mainly dependent on their community's disaster preparedness.  

No matter how ready they are for all possible catastrophic scenarios, every bit of preparation can go down the drain if their community cannot respond effectively to such events.

It is why a community-based disaster risk reduction and management plan (CBDRRMP) is essential.  It places the responsibility of being prepared for calamities and other emergencies on the community as a whole, ensuring that organizations, households, and individuals can work together in making their community more resilient in the face of disaster. 

CBDRRMP is important, especially for countries highly vulnerable to disasters, such as the Philippines.  Situated within the Pacific Ring of Fire and typhoon belt, the Philippines is frequented by earthquakes and volcanic eruptions and typhoons respectively.  The country ranked 9th in the world in terms of vulnerability to calamities in the 2020 World Risk Index. 



One of the most common events experienced by the Philippines is flooding, which underscores the importance of effective floodwater management.  There are many ways that local government units are doing this.  Efforts range from structural measure such as sizable underground drainage systems, floodways, pumping stations, flood warning systems, and urban greening to non-structural measures such as minimizing plastic waste, a primary culprit in urban flooding.

With the country situated on five active fault lines, Filipinos must also prepare for earthquakes.  It is why many buildings are equipped with earthquake-resistance features.  Taking earthquake resilience in the country further are the periodic earthquake drills implemented at the national and organizational levels. 

These are the examples of effective CBDRR, where both the authorities and citizens work together to ensure the safety of life and property in their communities.  

As trusted and responsible developer of integrated properties, SM has always been committed to promoting Disaster Risk Reduction and Management (DRRM) in its communities, which is evident in many of its malls that employ infrastructure design centered on disaster resilience.  SM allocates 10% of its capital expenditures to incorporate disaster-resilience features, of which installing water management design features is one of them.




A few examples of these are SM City Marikina, elevated by several rows of concrete stilts to protect tenants and mall-goers during extreme floods.  SM Mall of Asia was built with a storm surge barrier for added protection during storm surges, and several malls employ catchment tanks for recycling rainwater.


Across the country, there are 22 malls that have rainwater collection tanks under the mall.  All these malls combined can catch and store 79,880 cubic meters of rainwater, equivalent to 32 Olympic-sized swimming pools.

SM Olongapo Central's rainwater collection tank can hold up to 14,580 cubic meters of water.


Supporting these are several initiatives focused capacity-building for its stakeholders.  It includes workshops and learning sessions on Disaster Risk Resilience Management and regular participation in the quarterly national simultaneous earthquake drills for its employees, and the annual Emergency Preparedness Forum for persons with disabilities and the elderly, two of the most vulnerable sectors of society during disasters.

Similarly, in line with its multi-stakeholder approach, SM Prime has also continuously built long-term partnerships with organizations that advocate for a disaster-resilient Philippines.  It includes collaborations with ARISE-Philippines, the National Resilience Council, the National Disaster Risk Reduction and Management Council, the Office of Civil Defense, and the Bureau of Fire Protection, to name a few.


ABOUT SM PRIME HOLDINGS
SM Prime, one of the leading integrated property developers in Southeast Asia, remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people.  Sustainability and Disaster Risk Reduction and Resilience form part of SM Prime's core business strategies.  It ensures that its risk-informed investments catalyze sustainable development and positive change in the communities where it operates.

Comments

Popular posts from this blog

The Intersection of Content Marketing and Customer Engagement

From coffee shop marketing reels to branded pop songs - the digital world is overflowing with all different kinds of content. Following viral templates, using trending audio, and posting consistently are some tested and proven ways to stand out from the crowd. However, every brand out there is doing this. How can YOUR brand stand out? There is a simple solution: marrying content marketing with customer engagement. Create content with the engagement of your audience in mind. It’s one thing to do to survive today's digital oversaturation. Photo by Blake Wisz on Unsplash To effectively leverage this approach into your marketing efforts, here are some things you first need to know: Content Marketing – the deliberate creation and distribution of valuable, relevant, and consistent content, to attract and retain a clearly defined audience. This could be accomplished by crafting high-quality, compelling stories that engage, resonate, and establish your brand as an authority within its resp...

Century Tuna awards the Superbods 2024 #BestYouEver Grand Winners

Inspired more than ever, Century Tuna, the no. 1 tuna brand in the Philippines, hails Jether Palomo and Justine Felizarta as the Grand Winners for Century Tuna Superbods 2024 #BestYouEver besting the 36 finalists. Century Tuna Superbods 2024 Grand Winners  Jether Palomo and Justine Felizarta Century Tuna Male Superbod Grand Winner Jether Palomo is a Filipino fitness influencer and Mister Tourism World Philippines who loves to share his travel and wellness journeys. Meanwhile, Century Tuna Female Superbods Grand Winner Justine Felizarta was Miss Tourism World 2022 1 st  runner-up and an inspiring beauty and fitness enthusiast. Jether and Justine will take home PHP500,000 tax-free each. Patrick Patawaran and Jessica Marasigan were also named as the Century Tuna Superbods runners-up. The prime fitness and wellness competition in the country, the Century Tuna Superbods 2024 #BestYouEver celebrated the exceptional stories of the 36 finalists and their journey towards physical trans...

Sharp Fully Automatic Front Load Washing Machines: A Perfect Fit for Rainy Season Laundry Challenges

R ainy season has officially started in the Philippines, households across the country brace themselves for the challenges it brings – including the never-ending laundry battle. In this kind of season, fully automatic washing machines emerge as the perfect solution, offering convenience, efficiency, and reliability. Let’s discover why Sharp fully automatic front load washing machine is the ideal solution for your rainy season laundry woes. The latest addition to the Sharp’s fully automatic line-up is the PRO-FLEX (Professional and Flexible) Front load washing machine (ES-FLC15BV-DS), which can load up to 10.5kg for its washer and 7.0kg for its dryer. This washing machine has a sleek design, touch function, and advanced features like Plasmacluster Ion Technology. The PRO-FLEX series will give you options as it is also available in ES-FLW15BV-GY (10.5kg washer) and ES-FLW85BV-GY (8.5kg washer), which will surely solve all your worries this rainy season. Convenience and User-Friendly Desi...