Skip to main content

SM Prime explores potential partnership with Japanese firm for waste-to-fuel solutions

 

IN PHOTO (Left to right): SM Supermalls Vice President Liza Silerio, SM Prime Chairman of the Executive Committee Hans T. Sy, GUUN Chief Executive Officer Shinji Fujieda, GUUN Philippine Branch Senior Managing Director and General Manager Takeshi Konishi

Leading real estate developer in Southeast Asia, SM Prime Holdings, Inc. (SM Prime) recently signed a memorandum of understanding with Japan’s GUUN Co. Ltd. to explore a potential partnership to implement waste management solutions by recycling waste paper and plastics as an alternative source of energy called ‘fluff fuel’.

Fluff Fuels are one type of RDF (Refuse Derived Fuel) that are produced from shredded and compressed plastics, papers, and fibers. These are used as fuels in cement manufacturing, paper mill companies, or power companies in Japan.

SM Prime Chairman of the Executive Committee Hans T. Sy is positive that a partnership with GUUN will contribute to the waste reduction goals of the country. “Today, Japan’s waste management and recycling technology is among the most advanced in the world,” he said. “There is no better partner for SM because we do not just talk about being big, we make sure we do it; we do not talk about being environment friendly but we do take bold steps to save the environment. I am looking forward to growing with GUUN as among leaders in solving environmental issues in the Philippines.”

GUUN Co., Ltd., founded in March 2001 and headquartered in Yokohama City, Japan, piloted the production of fluff fuel from plastic waste in Inayawan, Cebu in 2014 and recently inaugurated its P200-million, 2,400-square meter waste recycling plant in Tayud, Consolacion, Cebu.

Since then, Japan’s Ministry of the Environment has adopted GUUN’s waste-to-fuel technology as a model for advanced low-carbon technology innovation for further deployment in developing countries.

“This will be a milestone partnership for us,” GUNN Chief Executive Officer Shinji Fujieda said after the signing ceremony. “I understand very much how important waste management is for SM and for the Philippines and we look forward to more projects we can do with the properties of SM Prime.”

SM Prime’s initiatives for waste management include waste reduction and effective waste collection and segregation. Over the years, it has implemented programs such as Trash to Cash, Plastic Waste Collection, and E-Waste Collection that have contributed to reducing the total solid waste generation across its real estate portfolio.

Through its pioneering Trash-to-cash recycling market, SM Prime has collected and recycled 1.4M kg of plastics, paper, metals, and others in 2022. “We have saved 16,766 trees from the 986,222 kg of paper recycled,” SM Prime disclosed in its 2022 Integrated Report to shareholders. Meanwhile, SM’s Plastic Waste Collection program, a partnership with the Plastic Credit Exchange that was launched in February 2021, has accumulated 42,541kg of plastic waste from 14 mall sites. Also present in all its 83 SM Supermalls is the E-Waste Collection program for the responsible disposal of WEEE (Waste from Electrical and Electronic Equipment). This drive has helped process close to 7,000 kilograms of e-waste.

Comments

Post a Comment

Popular posts from this blog

Home Credit Brings Abot-Kayang Asenso with Aling Puring Credit Card

  Aling Puring members can now shop with confidence with premium benefits and offers through the Aling Puring Credit Card powered by Home Credit     Home Credit Philippines (HCPH), the country’s leading consumer finance company, has partnered with  Puregold’s   Tindahan ni Aling Puring  (TNAP) community to launch the Aling Puring Credit Card powered by Home Credit.   This partnership underscores a shared commitment to make financial wellness and progress more achievable for Filipinos—empowering families, resellers, and small business owners with greater confidence and control over their budgets.   Designed with the  Aling Puring  community in mind, the new credit card makes everyday grocery shopping easier, more flexible, and more rewarding across over  500+  Puregold stores nationwide.   “Our partnership with Puregold and Aling Puring goes beyond making shopping easier. It’s about empowering Filipinos by giving them acces...
Post a Comment
Read more

Best New Firsts in Cebu: Must-Try Eats You’ll Want to Line Up For

   This month, treat yourself to feel-good flavors and cozy new spots. Whether you're in the mood for a quick heartwarming bite or a slow, satisfying break, these newly opened stores have the perfect blend of comfort and indulgence waiting for you. Relax, recharge, and savor the moment—only at SM City Cebu. Mo’ Cookies - Want a sweet snack to brighten your day? Indulge your cookie cravings at SM City Cebu with the latest sweet treats from The Moment Group. This newest go-to spot serves up ooey-gooey, palm-sized favorites in all the flavors you love—from the classic Chocolate Chip to delightful surprises like the South Cotabato Fudge and Nutella Crinkle. With cookies this good, Mo’ Cookies will definitely have you asking for Mo’! 8Cuts Burgers - What makes the perfect beef patty? Chuck, rib eye, short rib, sirloin, brisket, hanger, flank—perhaps even oxtail. For your discerning palate, 8Cuts Burgers has got you covered! Known for serving up flavors worth remembering, this lates...
Post a Comment
Read more

This New Eastern Hangout Combines Play, Art, and Food in One Place

  From cosmopolitan snacks and sizzling hot pot to vivid mural backdrops and barkada game evenings, this East-side center caters to all types of hangouts. Foodies, art enthusiasts, and gamers—this new hangout space in the EAST has something for everyone. From Neapolitan pizza and Okinawan steak to billiards tournaments and art-filled corners, the new East Wing at SM City East Ortigas is more than just a gourmet playground; it's also a lively social location.  Whether you're a foodie looking for world flavors, an artist looking for Instagram-worthy backdrops, or a gamer looking for friendly matches at the Game Park, this East-side hotspot combines your interests together in one elegant venue. For the Art Squads: The Glow-Up by Kiefsix Increasing the element of coolness?  Kiefsix (Kiefer Indiongco), an illustrator and creative director based in Manila, created enormous, vibrant murals on bare walls.  His daring, basketball-inspired designs transform the East Wing into ...
Post a Comment
Read more