Skip to main content

SM Prime explores potential partnership with Japanese firm for waste-to-fuel solutions

 

IN PHOTO (Left to right): SM Supermalls Vice President Liza Silerio, SM Prime Chairman of the Executive Committee Hans T. Sy, GUUN Chief Executive Officer Shinji Fujieda, GUUN Philippine Branch Senior Managing Director and General Manager Takeshi Konishi

Leading real estate developer in Southeast Asia, SM Prime Holdings, Inc. (SM Prime) recently signed a memorandum of understanding with Japan’s GUUN Co. Ltd. to explore a potential partnership to implement waste management solutions by recycling waste paper and plastics as an alternative source of energy called ‘fluff fuel’.

Fluff Fuels are one type of RDF (Refuse Derived Fuel) that are produced from shredded and compressed plastics, papers, and fibers. These are used as fuels in cement manufacturing, paper mill companies, or power companies in Japan.

SM Prime Chairman of the Executive Committee Hans T. Sy is positive that a partnership with GUUN will contribute to the waste reduction goals of the country. “Today, Japan’s waste management and recycling technology is among the most advanced in the world,” he said. “There is no better partner for SM because we do not just talk about being big, we make sure we do it; we do not talk about being environment friendly but we do take bold steps to save the environment. I am looking forward to growing with GUUN as among leaders in solving environmental issues in the Philippines.”

GUUN Co., Ltd., founded in March 2001 and headquartered in Yokohama City, Japan, piloted the production of fluff fuel from plastic waste in Inayawan, Cebu in 2014 and recently inaugurated its P200-million, 2,400-square meter waste recycling plant in Tayud, Consolacion, Cebu.

Since then, Japan’s Ministry of the Environment has adopted GUUN’s waste-to-fuel technology as a model for advanced low-carbon technology innovation for further deployment in developing countries.

“This will be a milestone partnership for us,” GUNN Chief Executive Officer Shinji Fujieda said after the signing ceremony. “I understand very much how important waste management is for SM and for the Philippines and we look forward to more projects we can do with the properties of SM Prime.”

SM Prime’s initiatives for waste management include waste reduction and effective waste collection and segregation. Over the years, it has implemented programs such as Trash to Cash, Plastic Waste Collection, and E-Waste Collection that have contributed to reducing the total solid waste generation across its real estate portfolio.

Through its pioneering Trash-to-cash recycling market, SM Prime has collected and recycled 1.4M kg of plastics, paper, metals, and others in 2022. “We have saved 16,766 trees from the 986,222 kg of paper recycled,” SM Prime disclosed in its 2022 Integrated Report to shareholders. Meanwhile, SM’s Plastic Waste Collection program, a partnership with the Plastic Credit Exchange that was launched in February 2021, has accumulated 42,541kg of plastic waste from 14 mall sites. Also present in all its 83 SM Supermalls is the E-Waste Collection program for the responsible disposal of WEEE (Waste from Electrical and Electronic Equipment). This drive has helped process close to 7,000 kilograms of e-waste.

Comments

Post a Comment

Popular posts from this blog

The Intersection of Content Marketing and Customer Engagement

From coffee shop marketing reels to branded pop songs - the digital world is overflowing with all different kinds of content. Following viral templates, using trending audio, and posting consistently are some tested and proven ways to stand out from the crowd. However, every brand out there is doing this. How can YOUR brand stand out? There is a simple solution: marrying content marketing with customer engagement. Create content with the engagement of your audience in mind. It’s one thing to do to survive today's digital oversaturation. Photo by Blake Wisz on Unsplash To effectively leverage this approach into your marketing efforts, here are some things you first need to know: Content Marketing – the deliberate creation and distribution of valuable, relevant, and consistent content, to attract and retain a clearly defined audience. This could be accomplished by crafting high-quality, compelling stories that engage, resonate, and establish your brand as an authority within its resp...
Post a Comment
Read more

Century Tuna awards the Superbods 2024 #BestYouEver Grand Winners

Inspired more than ever, Century Tuna, the no. 1 tuna brand in the Philippines, hails Jether Palomo and Justine Felizarta as the Grand Winners for Century Tuna Superbods 2024 #BestYouEver besting the 36 finalists. Century Tuna Superbods 2024 Grand Winners  Jether Palomo and Justine Felizarta Century Tuna Male Superbod Grand Winner Jether Palomo is a Filipino fitness influencer and Mister Tourism World Philippines who loves to share his travel and wellness journeys. Meanwhile, Century Tuna Female Superbods Grand Winner Justine Felizarta was Miss Tourism World 2022 1 st  runner-up and an inspiring beauty and fitness enthusiast. Jether and Justine will take home PHP500,000 tax-free each. Patrick Patawaran and Jessica Marasigan were also named as the Century Tuna Superbods runners-up. The prime fitness and wellness competition in the country, the Century Tuna Superbods 2024 #BestYouEver celebrated the exceptional stories of the 36 finalists and their journey towards physical trans...
Post a Comment
Read more

Sharp Fully Automatic Front Load Washing Machines: A Perfect Fit for Rainy Season Laundry Challenges

R ainy season has officially started in the Philippines, households across the country brace themselves for the challenges it brings – including the never-ending laundry battle. In this kind of season, fully automatic washing machines emerge as the perfect solution, offering convenience, efficiency, and reliability. Let’s discover why Sharp fully automatic front load washing machine is the ideal solution for your rainy season laundry woes. The latest addition to the Sharp’s fully automatic line-up is the PRO-FLEX (Professional and Flexible) Front load washing machine (ES-FLC15BV-DS), which can load up to 10.5kg for its washer and 7.0kg for its dryer. This washing machine has a sleek design, touch function, and advanced features like Plasmacluster Ion Technology. The PRO-FLEX series will give you options as it is also available in ES-FLW15BV-GY (10.5kg washer) and ES-FLW85BV-GY (8.5kg washer), which will surely solve all your worries this rainy season. Convenience and User-Friendly Desi...
Post a Comment
Read more