Skip to main content

Built to protect: SM Prime’s flood mitigation strategy

SM Prime Holdings (SM Prime), a pioneer in sustainability initiatives in the Philippines, has long been committed to environmental stewardship and building resilient structures. From its early adoption of water recycling and innovative energy management programs to operationalizing renewable energy and waste management, SM Prime has consistently prioritized sustainability. This commitment was further underscored by the company’s active participation in the recent Asia Pacific Ministerial Conference on Disaster Risk Reduction, hosted by the Department of Environment and Natural Resources and the Office of Civil Defense. At the conference, Hans Sy, Chairman of the Executive Committee, emphasized the critical role of resilience in urban populations and how innovation and multi-sectoral collaboration are essential for the country’s sustainable development.

The Philippines is highly vulnerable to natural hazards, especially tropical cyclones and typhoons, making disaster risk management (DRM) and resilient infrastructure crucial. SM Prime employs a hydrological survey approach in building locations to determine flood susceptibility. 

SM City Marikina prioritizes safety with flood mitigation measures, ensuring a secure and comfortable environment for the community.

SM City Marikina, elevated on 246 concrete stilts, allows floodwaters to flow beneath, keeping occupants safe during severe weather events.

A strong example of such resilience lies in SM City Marikina, whose unique structure was lauded by the United Nations Office for Disaster Risk Reduction. Built beside the Marikina River, an area prone to flooding during severe weather events, SM City Marikina stands on 246 concrete stilts. This innovative design allows floodwaters to flow beneath the structure, leaving the mall and its occupants safe and dry. During Typhoon Ondoy (Ketsana) in 2009, which devastated surrounding areas, SM City Marikina remained intact, serving as a refuge for those affected by the disaster. Similar to the stilts methodology, SM City Cabanatuan’s lower ground parking level serves as a temporary catchment basin.

SM City Cabanatuan demonstrates SM Prime’s dedication to flood mitigation through its robust design. 

SM City Cabanatuan’s lower ground parking level doubles as a temporary flood catchment basin, a crucial element of our flood mitigation strategy. 

Beyond these two malls, this promise of flood resilience is present in other properties. A key innovation employed by SM Prime is the implementation of rainwater catchment basins in its malls. These massive underground tanks, similar in size to swimming pools, collect and store rainwater from the street level, mitigating flooding in surrounding communities. Twenty-nine SM Supermalls across the country are equipped with these basins, boasting a combined capacity of 85,400 cubic meters – enough to fill over 34 Olympic-sized swimming pools!

Built to protect, SM City Masinag incorporates a rainwater catchment basin to minimize the impact of heavy rainfall.

SM City Masinag’s rainwater catchment basin collected 8,652.60 cubic meters of rainwater during Super Typhoon Carina.

Designed with the community in mind, SM City Masinag incorporates flood mitigation measures for safety.

These catchment basins have proven invaluable during recent typhoons. For instance, SM City Masinag’s rainwater catchment basin played a crucial role during Super Typhoon Carina (Gaemi) last July 2024, effectively managing the increased water volume. It collected 8,652.60 cubic meters of rainwater, equivalent to 264 gallons of water. As the first SM mall equipped with a rainwater catchment basin, SM City Masinag was strategically built in a historically flood-prone area, serving as a catch basin for water flowing down from upper Antipolo. In the second half of 2024, SM malls prevented an estimated total of 46,405 cubic meters of rainwater–the volume of 18 Olympic-sized swimming pools–from flooding the surrounding areas.

Mr. Gareth Aboy, a resident and former officer of Vermont Phase 1 Association near SM City Masinag, expressed his gratitude: “The residents of Vermont Park Executive Village of Antipolo would like to extend our thanks and appreciation to SM City Masinag for always being there in our times of need. Thank you for keeping your doors open for our immediate daily needs, your elevated parking spaces for our vehicles, and for keeping your water catchment basin open to help drain the water from our flood-prone village. SM City Masinag has always been and will continue to be a treasure for the residents of Vermont Park Executive Village of Antipolo.”

Sustainability and resilience are at the core of SM Prime’s business strategy. The company invests significantly in these measures, recognizing that the benefits – safer communities, environmental protection, and enhanced business continuity – far outweigh the costs. SM Prime remains committed to building a more resilient future for the communities it serves.

Comments

Popular posts from this blog

GameZone 3rd GTCC September Arena

The largest tongits prize pool competition in the country, GameZone’s 3rd GTCC first prize of 5 million pesos was won by a tailor from Rizal. Jomar Sapo-an, a humble tailor, emerges victorious in the GameZone Tablegame Champions Cup: September Arena…“Maraming maraming salamat sa lahat ng bumubuo ng GameZone, kung di po dahil sa kanila, wala po ako rito.”  GameZone presents the “GameZone Tablegame Champions Cup (GTCC): September Arena”, a 2-day tournament which ran from September 20 to 21, held at the FilInvest Tent in Muntinlupa, Metro Manila, bringing in the top 36 seasoned players from all over the Philippines to compete in the September Arena for the prestigious golden trophy and a prize pool of ₱10,000,000, the largest prize pool for a tongits competition in the entire Philippines. A tailor from Rizal wins and raises the GTCC: September Arena Championship Trophy As the GameZone community continues to grow it brought out their top players, to showcase their competitive spirit re...

BingoPlus sets the stage ablaze with the ultimate music fest to unite sports and entertainment

  Beyond golf and entertainment, the International Series Philippines presented by BingoPlus, empowered Philippine sports and athletes. DJ Alan Walker performing at the International Series Philippines presented by BingoPlus Music Festival The country’s leading digital entertainment platform   is back at it again as the grandest music festival of the year ,  “Swing for Filipino Sports Dream” , brought by  International Series Philippines   presented by BingoPlus , concluded on October 25, 2025 at the ASEANA City Open Grounds. The festival’s powerhouse roster sparked massive and electrifying energy, as both international and local icons took the stage and amped up the crowd. Norwegian DJ Alan Walker and Filipino icon  Apl.de.Ap  of the Black Eyed Peas headlined the event, elevating the atmosphere to new heights. Black Eyed Peas’  Apl.de.Ap  performing their popular song ‘Bebot’ Adding to the lineup were Bamboo, Parokya ni Edgar, Urbandub, Lily...

Hotel Sogo Launches ₱100K Dance Showdown for Filipino Crews

SOGO DANCE REVOLUTION” spotlights talent, unity, and energy through a nationwide group competition In a move that merges entertainment, inclusivity, and brand excitement, Hotel Sogo has officially launched the SOGO DANCE REVOLUTION—a nationwide dance competition open to groups of four to eight members, aged 18 and above, offering ₱100,000 worth of prizes in cash and staycation perks. Designed as the hotel’s biggest campaign for 2025, the SOGO DANCE REVOLUTION is not just a contest—it’s a nationwide celebration of dance, teamwork, and Filipino creativity. “We want to highlight the real dance talent of the Filipino people—those who bring energy, rhythm, and positive spirit wherever they go,” said by Ms. Sue Geminiano, Hotel Sogo Marketing Manager. “This contest allows groups to bond, express themselves, and possibly win big while doing something they love. A Digital-First Dance Challenge To join, dance crews must produce a 30–60 second video featuring original, creative, and family-frien...