Successful Job Fair at SM Dasmariñas Builds Momentum for Nationwide 'Araw ng Kalayaan' Event

SM Supermalls and its valued partners successfully mounted the SM Group Job Fair at SM City Dasmariñas last May 27, bringing together aspiring applicants, employers, and career opportunities under one accessible venue.

Thousands of jobseekers gather at SM City Dasmariñas during the SM Retail Job Fair, opening doors to new careers and brighter opportunities for Filipinos. 

The one-day hiring event drew strong participation from jobseekers across Cavite and nearby areas, connecting applicants to career openings from some of the country’s most recognized retail and service brands. Participating employers included Ace Hardware, Watsons, SM Store, SM Supermarket, SM Appliance Center, Sports Central, Toy Kingdom, Savemore, Alfamart, Goldilocks, National University, and many more under the SM Group.

More than 1,000 job seekers attended the event, interviewing with more than 20 companies offering opportunities across retail, operations, merchandising, customer service, finance, marketing, warehouse operations, pharmacy, and management roles. More than 140 were hired on the spot (HOTS) with several hundreds more for follow-up interviews beyond the job fair. This reflects the event’s immediate impact in helping Filipinos move closer to meaningful employment.

Successful applicants celebrate their hired-on-the-spot (HOTS) moments after securing new career opportunities at the SM Retail Job Fair.

For many attendees, the event became more than just a job fair—it became an opportunity for a fresh start and a brighter future.

One hired-on-the-spot (HOTS) applicant shared how the SM Job Fair gave them renewed hope and confidence in finding meaningful work.

“Thanks, God! Kasi natanggap din naman agad ako at hindi ako nahirapan. Anong oras pa lang uuwi na ako kasi tanggap na ako. And this is my first time kasi umattend ng job fair. And hindi ako na-disappoint kasi napaka-accommodating ng staff kamo. At saka ambabait pa,” shared Marissa Orias Urbano, hired at Toy Kingdom.

Applicants line up early at the SM Retail Job Fair in search of fresh starts, meaningful work, and future opportunities.

Some successful hires plan to use their income to fund their education. Marcelo P. Magboo III, who was hired at SM Appliance Center, shared that he stopped his college education for almost two years because of financial problems. He participated in the SM Job Fair, “Napag-isipan ko po ngayon na, bakit hindi po ako magtrabaho para makapag-aral ulit… Masaya po (na natanggap). Tumaas po yung chance na makapag-aral ako ulit. Thank you, SM, for giving me a chance to get a job… Magkakaroon na ako ng pambayad sa sarili kong pag-aaral.”

Government and institutional partners also emphasized the importance of bringing opportunities closer to communities through accessible employment platforms.

From resumes to real opportunities—job seekers connect directly with leading employers during the SM Retail Job Fair at SM City Dasmariñas.

Companies also shared how SM job fairs allowed them to more easily connect with talents and fill their vacancies. “Sobrang nakaka-overwhelm… andaming tao. Yung mga area na meron akong vacancy dito, around Dasma, Imus, and Bacoor… super happy kasi na-fill in na. So, may mga na hired on the spot kami. Thank you so much SM Dasmariñas. Sana marami pang job fair,” shared Daniela Capistrano, Talent Acquisition Officer from Goldilocks Bakeshop Inc.

Initiatives like the SM Job Fairs help bridge job seekers to immediate employment opportunities while making the process more accessible and community-based. Meanwhile, DICT highlighted the importance of digital readiness and future-ready learning as part of today’s evolving workforce landscape through its booths.

The initiative was made possible through strong collaboration among SM Supermalls, SM Retail, Jobstreet, PSAC Jobs, PCCI, ECOP, PHILEXPORT, PESO, LGUs, DICT, and other institutional partners committed to supporting employment generation and workforce development.

Career opportunities across retail, customer service, operations, and management were made available during the SM Retail Job Fair.

One-Stop Job Application Experience

SM Job Fairs also integrate government support services to help streamline the hiring process for applicants. Participating agencies—including the Social Security System (SSS), PhilHealth, Pag-IBIG, and other government partners—help applicants process essential employment requirements on-site, making the experience faster, easier, and more accessible.

This collaboration between government, industry, and private sector partners reflects a shared mission of helping more Filipinos move forward through employment and lifelong learning.

The successful turnout at SM City Dasmariñas also builds momentum for the upcoming nationwide Araw ng Kalayaan Job Fairs on June 12 across participating SM malls nationwide.

This year’s Independence Day Job Fairs will go beyond traditional hiring by integrating digital upskilling and future-ready learning opportunities in partnership with DICT, TESDA, Jobstreet, and local government partners. Main event activities will be highlighted at SM City East Ortigas, featuring digital upskilling sessions and participation from Pasig City local government and various institutional partners.

Partnerships between government, industry, and private sector groups help create more accessible employment opportunities for Filipinos.

Applicants can also look forward to learning opportunities focused on AI, digital productivity, cybersecurity awareness, and workplace readiness—supporting not only immediate employment but long-term career growth in today’s evolving workforce.

Participating malls for the June 12 SM Araw ng Kalayaan Job Fairs include:

1. SM Megamall

2. SM City Marikina

3. SM Center Sangandaan

4. SM City East Ortigas

5. SM City San Lazaro

6. SM Center Las Piñas

7. SM City Sucat

8. SM City Rosales

9. SM City Laoag

10. SM City Tuguegarao

11. SM City Bataan

12. SM City Telabastagan

13. SM City San Jose Del Monte

14. SM City Dasmariñas

15. SM City Legazpi

16. SM City Bacolod

17. SM Seaside City Cebu

18. SM CDO Downtown Premier

19. SM City Davao

20. SM City General Santos

Additional SM Job Fairs and industry-focused hiring events will also continue throughout June in select SM malls nationwide, further strengthening SM Supermalls’ commitment to helping Filipinos access jobs, skills, and new opportunities closer to their communities.

1. June 3 - SM City Tuguegarao​

2. June 7 - SMX Davao - SM Lanang Premier (Tourism & Hospitality)​

3. June 9 - SM City Baliwag​

4. June 9 - SM City Davao (ICT companies)​

5. June 11 - SM City Valenzuela​

6. June 11 - SM City Bacoor​

7. June 11 - SM City San Mateo​

8. June 11 - SM City Iloilo​

9. June 16 - 17 - SM City Novaliches​

10. June 16 - 17 - SM City Iloilo (ICT companies)​

11. June 17 - SM City Calamba​

12. June 18 - SM City Bacolod​

13. June 18 - SM City Daet​

14. June 25 - SM City Trece Martires​

15. June 27 - SM City Bataan (Trabaho at Negosyo)​

16. June 30 - SM Center Muntinlupa

At SM, opportunities go beyond employment—empowering more Filipinos to move forward through jobs, skills, and brighter possibilities for the future.

Schedules and participating malls are subject to change without prior notice. For updates and the latest list of participating malls, visit the SM Supermalls Job Fair Page or follow SM Supermalls’ official social media pages.